Offering More than Just Jewelry Cases
We carry everything you'll need to outfit and merchandise a fine jewelry retail store location. Beyond the displays you need, Display Case Company also provides expert advice and great ideas that will help you narrow down the choices and select the right jewelry display cases and jewelry counter accessories at the right price.
Give us a call today at 1-800-774-7151 or schedule an appointment and we will help you choose a single display case, or design an entire floor plan with jewelry case configurations and counter units customized for your space, timeline, and budget.
Setting up Your Jewelry Display Case
Jewelry, like any accessory, is all about the right presentation. Setting up an appropriate, beautiful jewelry display will help you not only showcase your product, but also its style. Consider the following points when you’re setting up your jewelry display case.
Pick a complementary display style.
If you’re selling expensive gemstones and valuable metals your display should be very different than if you’re selling trendy, casual jewelry. For high-end jewelry make sure you’re display will give each piece plenty of empty space around it, it’s own light source, and contrast to make your jewelry pop and sparkle. For casual jewelry you can lay them in rows or hang them in colorful groups allowing the people to touch them without opening a case.
Who buys your jewelry?
This is an important question to answer. If you sell to adults you may want to arrange items predictably and tastefully by color or style. If teenagers are attracted to your jewelry consider colorful groupings with lots of variety to keep them engaged and discovering new pieces.
Quantity vs Quality – the timeless question.
If you’re jewelry is at a price point where your customers typically only purchase one item then give each piece the space to sell itself. If they often purchase several, add more complementary pieces to the display so that they can happily walk out with a new set of jewelry.